// PPC SERVICES

PPC & Google Ads Management for Columbus Businesses

Capture high-intent demand right now while your organic search and AI visibility mature. We build, manage, and measure Google Ads campaigns that turn searches into customers - and feed what we learn back into your SEO.

WHAT'S INCLUDED

Google Ads Strategy & Management

Campaign structure, keyword selection, bidding, and ongoing optimization built around your margins and goals.

Search Query & Intent Analysis

We mine the queries triggering your ads to separate high-intent buyers from wasted spend - and to inform your organic content.

Conversion Tracking Review

We verify that leads, calls, and sales are tracked accurately so spend decisions are based on real outcomes, not guesses.

Landing Page Alignment

We align ad messaging with landing pages so the click-to-conversion path is clear, fast, and relevant.

// HOW WE WORK

OUR PROCESS

Step 01

Audit

We review your account structure, spend, conversion tracking, and the queries currently triggering ads.

Step 02

Plan

We define campaign structure, target queries, budget allocation, and the conversion actions that matter.

Step 03

Execute

We build and launch campaigns, align landing pages, and set up clean conversion tracking.

Step 04

Measure

We optimize against cost-per-acquisition and ROAS, cutting waste and scaling what converts.

PAID DEMAND BUYS TIME WHILE ORGANIC & AI VISIBILITY COMPOUND

PPC and SEO are not either/or. Paid search captures high-intent demand immediately, while SEO and AI visibility build durable, compounding presence over time. The query data from your ads reveals exactly what your customers search for - intelligence we feed straight into your organic content and AI-visibility work.

FAQ

What platforms do you manage?+

We focus on Google Ads (Search, and Performance Max where it fits). We can advise on Microsoft Ads and paid social, and scope those in when they match your goals.

How much should I budget for Google Ads?+

It depends on your industry, competition, and goals. We help you set a budget tied to a target cost-per-acquisition rather than a fixed number, and we start conservatively while we gather conversion data.

How does PPC fit with SEO and AI visibility?+

PPC delivers immediate, high-intent traffic while SEO and AI visibility build over months. The query and conversion data from ads also informs which topics and pages to prioritize organically - so the channels strengthen each other.

Do you set up conversion tracking?+

Yes. Accurate conversion tracking is the foundation of profitable PPC. We review or implement tracking for leads, calls, and sales before scaling spend.

Is there a minimum commitment?+

We keep engagements flexible. Many clients start with an audit and initial build, then move to monthly management. We scope to fit your budget and goals.

SCHEDULE YOUR
DIAGNOSTIC

A free 30-minute call. We surface visible issues and frame the opportunity - no obligation.

Explore Resources

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